PC: gone mad or just gone?
03 Feb 2012 | by Euan Mackay
are increasingly played online. The Gaming Britain study conducted by Kantar Media for the IAB indicates ...
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Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
Bureau (IAB)....The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount ... of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...
MPG promotes Amy Kean in restructure
19 Jan 2012 | by Nick Batten
in January 2011, having previously worked at the Internet Advertising Bureau (IAB). ...
Social Media: The value of a Like
27 Dec 2011 | by Adam Woods
of the IAB Social Media Council. "But every measurement has to be bespoke. There isn't a how ...
Tablets creating new relationships with consumers, says IAB
09 Dec 2011 | by Sarah Shearman
with consumers, according to new research from the Internet Advertising Bureau (IAB)....For the research, conducted by Sparkler and On Device Research, the IAB surveyed more than 600 ... tablets, smartphones and PCs - about their daily usage of the devices. The IAB also conducted interviews ... , the IAB found that tablets are now seen as the preferred downtime device, with usage surging ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
delivery." Jack Wallington, head of industry programmes at the Internet Advertising Bureau (IAB ... . The fourth method cited by the IAB's Wallington for monetising social media is through simplifying ...
Success of connected TV is no longer 'myth and magic', says ITV's Knight
25 Nov 2011 | by Sarah Shearman
Speaking at the IAB Video Engage conference yesterday (24 November) in London, Knight said that TV and online together could drive ROI "amazingly". He said: "Video advertising will become one of the most dominant ad formats, but we can't rest on our laurels. It has to grow, beyond its brand building power ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
Research released by the Internet Advertising Bureau (IAB) in October revealed further compelling
Keep public onside amid opt-out countdown
10 Nov 2011 | by Daniel Farey-Jones
cookies, was upbeat at the IAB s annual conference last week but admitted "we are not there yet ... solid endorsement of the IAB s progress with the Online Behaviourial Advertising framework, described ...
IAB ENGAGE: Communications minister seeks 'careful balance' on privacy versus innovation
03 Nov 2011 | by Sarah Shearman
The minister kicked off his speech to the 600-strong audience at the IAB Engage conference today by stressing how supportive he was of the online advertising industry and in particular the work of the IAB ... the work of the IAB on its self-regulation framework for online behavioural advertising. Discussing ...
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