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The IAB launched the award off the back of the accelerated growth it was seeing in display advertising, in a bid to generate more creative opportunities for digital advertisers. According to the IAB's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ...
I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk. However, before throwing me into the IAB dungeon, let me explain: in the next few years, TV will be one ...
to their personal life. Earlier this month the IAB produced a set of guidelines on behavioural targeting, which ...
manager at Lycos. In November, Charkin spoke to Brand Republic in a video interview at the IAB Engage ...
Brand Republic interviewed six delegates at the IAB Engage 2008 conference, held in London yesterday. They were: Martin Aylward, head of acquisition at EDF Energy Paul Frampton, head of digital at Media Contacts Trevor Johnson, head of planning and strategy at Facebook Jo Underhill, head of media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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