UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
(AOP) and the Internet Advertising Bureau (IAB), are believed to have favoured comScore for its ability ...
Search results for IAB
Search filters:
By Channel
-
Media
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (81)
- Campaign (30)
- campaignlive.co.uk (7)
- Marketing (41)
- marketingmagazine.co.uk (8)
- mediaweek.co.uk (68)
- Media Week (97)
By Channel
- Ambient (6)
- Cinema (6)
- Customer Publishing (2)
- Digital Media (182)
- Magazines (9)
- More...
- Measurement (4)
- Mobile Media (23)
- National Press (19)
- Outdoor (10)
- Radio (8)
- Regional Press (9)
- Television (34)
- Less...
By Industry Sector
- Agencies (13)
- Autos (6)
- B2B (5)
- Consumer Goods (7)
- Fashion / Clothing (5)
- More...
- Fast Food (4)
- Financial Services (8)
- FMCG (11)
- Food & Drink (9)
- Government / Non-Profit (12)
- Industry (1)
- Media / Entertainment (242)
- Retail (8)
- Technology (13)
- Telecoms / Utilities (12)
- Travel / Leisure (3)
- Less...
Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
, according to the Internet Advertising Bureau (IAB). Towards the end of 2011, comScore found ... as smartphone penetration four years ago. During the IAB's recent Mobile Engage conference, Twitter's sales ... -Commerce is driving change According to a report on Mobile Adspend, published by the IAB and PWC in March ...
Industry view: Behind the IAB's digital adspend figures
04 Apr 2012 | by Sarah Shearman
After the IAB revealed figures this week showing digital adspend had leapt by 14% to £4.8bn last..., but different channels, which can enhance traditional media when used together. The IAB s Tim Elkington, director of research and strategy at the IAB, said yesterday that it was unclear where this spend ... , UK managing director of ValueClick Media The IAB figures reveal a huge growth in the display market ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ... m in 2011. Tim Elkington, director of research and strategy at the IAB, said the growth has been ... are released in the coming weeks. The year figures, comes two weeks after the IAB announced that mobile ad ...
Could mobile be sold better?
29 Mar 2012
million Brits now own one. So it's no surprise to see the IAB measuring tablet-specific advertising ... the IAB numbers look about right, except in the tablet area, where they appear undercooked. He says: "For ... per cent of display adspend in the IAB figures) is now accessible on a greater scale - bringing more ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ... "The headline from the IAB figures published yesterday may have been that mobile adspend soars 157 ... cannibalising audience but adding to it. "M-commerce is clearly becoming more important with the IAB ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
to an IAB survey....month. According to annual figures from the Internet Advertising Bureau (IAB ... to a total of 203.2m in 2011. The IAB claims this growth has been fuelled by the rapid uptake ... . According to the IAB, this leap is driven by the rapid growth in m-commerce. It claims 24% of consumers ...
MPG promotes Amy Kean in restructure
19 Jan 2012 | by Nick Batten
in January 2011, having previously worked at the Internet Advertising Bureau (IAB). ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
delivery." Jack Wallington, head of industry programmes at the Internet Advertising Bureau (IAB ... . The fourth method cited by the IAB's Wallington for monetising social media is through simplifying ...
Success of connected TV is no longer 'myth and magic', says ITV's Knight
25 Nov 2011 | by Sarah Shearman
Speaking at the IAB Video Engage conference yesterday (24 November) in London, Knight said that TV and online together could drive ROI "amazingly". He said: "Video advertising will become one of the most dominant ad formats, but we can't rest on our laurels. It has to grow, beyond its brand building power ...
Additional Information
Campaign Jobs
- Account Manager, BTL, B2B, £150 per day Blue Skies Marketing Recruitment £150 to £160 per day, London
- Account Manager Stopgap £28000 - £30000 per annum, London
- SeniorAccount Manager - Digital Direct Experience £30000 - £35000 per annum, Bristol
- Account Executive, Staffing, Guildford, £18-21k Blue Skies Marketing Recruitment £18000 to £21000 per annum, Guildford
- Account Manager Blue Skies Marketing Recruitment £28000 to £31000 per annum, London
Highest rated
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
