Revolution cover feature: The web gets rules
15 Feb 2011 | by Adam Woods
implications gradually dawn. A year ago, ISBA's Digital Action Group, in the company of the IAB, began work ...
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Behavioural ads in Europe to be flagged by icon
14 Apr 2011 | by Arif Durrani
, will be flagged by a privacy icon when used in Europe, as part of a self-regulatory initiative launched by IAB...and online businesses, including Internet Advertising Bureau (IAB) Europe, the World Federation ... -led solutions can provide an answer." Guy Phillipson, chief executive of IAB UK and chair of IAB Europe, said ...
ZenithOptimedia upgrades forecast and predicts three-year growth
18 Oct 2010 | by Ben Bold
to grow 6.9% in 2010, 5.9% in 2011 and 10.1% in 2012. It should however be noted that the IAB has changed ...
IAB targets charities with downloadable search marketing toolkit
23 Aug 2010 | by Ben Bold
by the Internet Advertising Bureau (IAB), which has launched a downloadable toolkit....The search marketing toolkit is available free on the IAB s website . It was created by the IAB with the co-operation of charity brands including Oxfam, Shelter and the COI, which provided best ... by the IAB s search council, which found that 61% of non-profit organisations believed that their websites ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk. However, before throwing me into the IAB dungeon, let me explain: in the next few years, TV will be one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
