18 May 2012
| by Sarah Shearman
Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers.
He warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ...
04 Apr 2012
| by Sarah Shearman
After the IAB revealed figures this week showing digital adspend had leapt by 14% to £4.8bn last..., but different channels, which can enhance traditional media when used together. The IAB s Tim Elkington, director of research and strategy at the IAB, said yesterday that it was unclear where this spend ...
, UK managing director of ValueClick Media The IAB figures reveal a huge growth in the display market ...
03 Apr 2012
| by Sarah Shearman
Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ...
m in 2011.
Tim Elkington, director of research and strategy at the IAB, said the growth has been ...
are released in the coming weeks.
The year figures, comes two weeks after the IAB announced that mobile ad ...
21 Mar 2012
| by Arif Durrani
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ...
"The headline from the IAB figures published yesterday may have been that mobile adspend soars 157 ...
cannibalising audience but adding to it. "M-commerce is clearly becoming more important with the IAB ...
01 Mar 2012
| by Sarah Shearman
The IAB launched the award off the back of the accelerated growth it was seeing in display advertising, in a bid to generate more creative opportunities for digital advertisers.
According to the IAB's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ...
10 Feb 2012
| by Sarah Shearman
Bureau (IAB)....The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ...
for marketers, according to the IAB.
It also found that only 13% of brands feel they have sufficient amount ...
of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...
09 Dec 2011
| by Sarah Shearman
with consumers, according to new research from the Internet Advertising Bureau (IAB)....For the research, conducted by Sparkler and On Device Research, the IAB surveyed more than 600 ...
tablets, smartphones and PCs - about their daily usage of the devices. The IAB also conducted interviews ...
, the IAB found that tablets are now seen as the preferred downtime device, with usage surging ...
03 Nov 2011
| by Sarah Shearman
The minister kicked off his speech to the 600-strong audience at the IAB Engage conference today by stressing how supportive he was of the online advertising industry and in particular the work of the IAB ...
the work of the IAB on its self-regulation framework for online behavioural advertising.
Discussing ...
03 Nov 2011
| by Sarah Shearman
has created, Laura Jordan-Bambach, executive creative director of LBi, told the IAB Engage conference...Jordan-Bambach was speaking at the IAB Engage conference in London today in 'The Revolution Will Not be Televised: how digital thinking is radically changing brands and their marketing', session.
She said the model of advertising has changed and advertisers need to be seeking ongoing engagement and the fusion ...
03 Nov 2011
| by Staff
Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32...The IAB carried out a year-long study with GfK NOP looking at cross-media campaigns for FMCG brands Lucozade, Starbucks and Nestl , isolating the impact of online in building brands and increasing reach.
The Lucozade campaign used TV and online to reposition and re-engage with its core ...
