Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
is supported by the recent figures from the IAB, highlighting that mobile advertising spend in the UK has ...
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Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK...., and Nick Stringer, director of regulatory affairs, IAB UK ...
Think BR: Size matters online
19 Mar 2012 | by Tim Elkington
, director of research & strategy, IAB....is quite simply, yes. The IAB has released a global study called Size Matters which proves ... recently showcased at the IAB s Future Format awards, with the Telegraph s cascade format (for PC, tablet ... , director of research strategy, IAB ...
Think BR: Reshaping the future of display advertising
05 Mar 2012 | by Jack Wallington
Jack Wallington, head of industry programmes, IAB..... It was the jolt of the 1bn online display ad market completely reinventing itself at the IAB s Future Format ... , are likely to become the standard formats of tomorrow. After five years at the IAB, I leave this week. Prior to the IAB I worked for a number of brands and when I joined the trade body I wanted to see ...
Five digital ad formats that make a difference for your brand
02 Mar 2012 | by MediaMind
chosen as one of six IAB Rising Star units, formats selected from a pool of 36 ads by experts from the IAB. Sidekicks work by elegantly pushing the publisher content aside to give the brand center stage ... the publisher s content. Like the sidekick, pushdown banners are one of the IAB Rising Stars ad formats ...
PC: gone mad or just gone?
03 Feb 2012 | by Euan Mackay
are increasingly played online. The Gaming Britain study conducted by Kantar Media for the IAB indicates ...
Keep public onside amid opt-out countdown
10 Nov 2011 | by Daniel Farey-Jones
cookies, was upbeat at the IAB s annual conference last week but admitted "we are not there yet ... solid endorsement of the IAB s progress with the Online Behaviourial Advertising framework, described ...
IAB ENGAGE: Communications minister seeks 'careful balance' on privacy versus innovation
03 Nov 2011 | by Sarah Shearman
The minister kicked off his speech to the 600-strong audience at the IAB Engage conference today by stressing how supportive he was of the online advertising industry and in particular the work of the IAB ... the work of the IAB on its self-regulation framework for online behavioural advertising. Discussing ...
IAB ENGAGE: Digital is not about technology, says LBi's Jordan-Bambach
03 Nov 2011 | by Sarah Shearman
has created, Laura Jordan-Bambach, executive creative director of LBi, told the IAB Engage conference...Jordan-Bambach was speaking at the IAB Engage conference in London today in 'The Revolution Will Not be Televised: how digital thinking is radically changing brands and their marketing', session. She said the model of advertising has changed and advertisers need to be seeking ongoing engagement and the fusion ...
IAB building brands trilogy: Lucozade
03 Nov 2011 | by Staff
Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32...The IAB carried out a year-long study with GfK NOP looking at cross-media campaigns for FMCG brands Lucozade, Starbucks and Nestl , isolating the impact of online in building brands and increasing reach. The Lucozade campaign used TV and online to reposition and re-engage with its core ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
