Close-Up: How should agencies handle mobile?
02 Apr 2010
at the IAB, understands agency caution but warns they should not sit tight for too long while the best mobile ...
Search results for IAB
Search filters:
By Publication
- Campaign
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- Digital marketing (93)
- Direct Marketing (2)
- Marketing (121)
- Media (30)
By Industry Sector
- Financial Services (9)
- Government / Non-Profit (5)
- Media / Entertainment (16)
- Technology (4)
- Telecoms / Utilities (2)
Media: All About ... In-game advertising
02 Apr 2010
The IAB aims to help the market realise its potential, Alasdair Reid writes....as it does with a similar initiative in the US. It also furthers the work of the IAB's UK Game Advertising ... of the core IAB membership - online publishers and site owners on the one hand and digital advertising ... much they can teach each other - and if this IAB initiative helps that process, then it has ...
Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'
22 Jan 2010
Bureau done to make this investment more effective? The IAB has been relentless in educating ... this investment more effective? The IAB, in particular, has worked tirelessly to promote the benefits of digital ...
Hotline: Chair of the IAB's social media council named
20 Nov 2009
Tony Effik, the chief strategy officer of Publicis Modem, has been named as the chair of the Internet Advertising Bureau's social media council.
Media Forum: Is UKOM a web revolution?
09 Oct 2009
commentators. This was rather poignantly demonstrated last week, when the IAB put out a press release ... Company, an industry body backed by the IAB with data provided by Nielsen, is to provide panel ... that this still isn't being covered off by the likes of the IAB." But Scott Thompson, the head of digital ...
Opinion: Perspective - Time for truce in the war between TV and the web
02 Oct 2009 | by Claire Beale, claire.beale@haymarket.com
It's not just the fact that the IAB seems to prefer releasing its news first to the national media ... 's supremacy. What also really irritates me is the IAB's persistence in setting itself against the rest ... . The IAB's latest stats, released this week, show that internet advertising has grown by almost 5 per cent ...
TV hits back at Internet Advertising Bureau share boast
01 Oct 2009 | by Ian Darby
LONDON - Thinkbox says IAB claims that online ad expenditure has surpassed TV are not entirely..., according to the IAB and PricewaterhouseCoopers. The IAB claims this share eclipses TV's share of 21.9 per cent. However, Thinkbox, the TV marketing body, said that by using IAB's methodology of including spend ... the 2008 figures used by the IAB for comparison. Lindsey Clay, the marketing director of Thinkbox, said ...
Media: All about ... Online pre-roll advertising
29 May 2009 | by Ian Darby
.3 billion, according to the recent IAB/PricewaterhouseCoopers/World Advertising Research Center report. 2 ...
Hotline: The IAB releases updated guidelines
01 May 2009
The IAB Video Council has worked for six months with leading online publishers on developing sizing, positioning and length guidelines for all kinds of online video advertising from pre-roll to video ads in social media. The guidelines are available at the website www.iabuk.net/video. ...
Additional Information
Campaign Jobs
- Account Manager, BTL, B2B, £150 per day Blue Skies Marketing Recruitment £150 to £160 per day, London
- Account Manager Stopgap £28000 - £30000 per annum, London
- SeniorAccount Manager - Digital Direct Experience £30000 - £35000 per annum, Bristol
- Account Executive, Staffing, Guildford, £18-21k Blue Skies Marketing Recruitment £18000 to £21000 per annum, Guildford
- Account Manager Blue Skies Marketing Recruitment £28000 to £31000 per annum, London
Highest rated
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
