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Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ...
new report from the IAB and ValueClick....The findings come from a report published by the IAB UK and ValueClick, based on 2,000 interviews ... of regulatory affairs at the IAB UK, said the industry needs to "strike a balance" between providing "clear ... to store and process information on a consmer s device. Last week the IAB, along with other industry ...
the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...
Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB ... . Nick Stringer, director of regulatory affairs at the IAB, said that the EC's data protection reforms ...
Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ... m in 2011. Tim Elkington, director of research and strategy at the IAB, said the growth has been ... are released in the coming weeks. The year figures, comes two weeks after the IAB announced that mobile ad ...
to an IAB survey....month. According to annual figures from the Internet Advertising Bureau (IAB ... to a total of 203.2m in 2011. The IAB claims this growth has been fuelled by the rapid uptake ... . According to the IAB, this leap is driven by the rapid growth in m-commerce. It claims 24% of consumers ...
the digital marketer, and a champion of the industry through his role on the Internet Advertising Bureau (IAB ... and there is an education piece to be done to get attention from corporations and governments, which we are doing on the IAB ...
Bureau (IAB)....The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount ... of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...
of the IAB Social Media Council. "But every measurement has to be bespoke. There isn't a how ...
with consumers, according to new research from the Internet Advertising Bureau (IAB)....For the research, conducted by Sparkler and On Device Research, the IAB surveyed more than 600 ... tablets, smartphones and PCs - about their daily usage of the devices. The IAB also conducted interviews ... , the IAB found that tablets are now seen as the preferred downtime device, with usage surging ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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