Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
at the IAB, says mobile phone companies have been particularly adept at managing different affiliate channels ...
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Masterclass: Personalised ads
13 May 2010 | by David Tiltman
confusing for clients and agencies." To this end the IAB is trying to introduce a degree ... consider the source, and owner, of the data. The IAB's Good Practice Principles detail what steps a ... member of the IAB's committee on behavioural targeting. Ian MacDonald is the e-marketing manager ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
, with the industry worth 72.6m in the UK alone during 2009, according to figures from the IAB. ...
Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
. A recent IAB study showed that more than 50% of the UK's online population use price ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, chief executive of the Internet Advertising Bureau (IAB). 'They have had to use the budgets they do have ... in 2010, particularly as their interplay with offline media is explored. According to IAB figures ... of opportunities online and how they fit with traditional media,' says the IAB's Phillipson. 'They are thinking ...
The Marketing Society Forum - Will Twitter be ruined by the presence of paid-for ads?
10 Mar 2010 | by Staff
NO - TONY EFFIK, Chief strategy officer, Publicis Modem; chair, IAB social media council Ads will benefit Twitter. Last November, it changed its key question from 'What are you doing?' to 'What's happening?' The answers form a unique searchable database. Twitter is a real-time search engine ...
Editor's Comment: Social media's no isolated case
03 Feb 2010
However, research from the IAB shows that less than a quarter of brand owners have given social media a central role in their marketing schedule. The reason is simple: despite the continuing hype surrounding Twitter and Facebook, social media is just another channel and should not be viewed as the be ...
Spreading the word
05 May 2009 | by Sarah Johnson
. The Internet Advertising Bureau (IAB), however, disagrees with such self-promotion. 'We wouldn't dream of it,' says Kieron Matthews, director of marketing at the IAB, who is not convinced advertisers are persuaded ...
Online adspend rises in 2008
07 Apr 2009
-annual online study from the IAB and PricewaterhouseCoopers. Total UK adspend fell by 3.5% to £17.5bn
Andrew Walmsley on Digital: Currency conversion
31 Mar 2009
. As IAB chairman Richard Eyre put it, these are 'geriatric metrics' - calling for online to be aligned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
