A little less action, a little more conversation
25 Feb 2009 | by Richard Eyre
of the IAB, richard.eyre@haymarket.com ...
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Insiders' Guide: Internet Advertising Bureau
07 Apr 2009 | by Staff
The IAB is a 20-strong team of digital experts, responsible for educating marketers through...for turning the IAB into a hugely productive, creative and authoritative trade body. He places a lot of trust ... , the online planning currency, 35 further IAB events this year and plenty of IAB brand-building pills ... and the entire restaurant sings for you when it's your birthday. Most memorable night out? The 2008 IAB ...
Display - more than just click-throughs
10 Feb 2009 | by David Murphy
- Total online ad spend for the first half of 2008 - Source: IAB/PwC 3.58bn - Forecast for total online ... commissioned by the IAB and carried out by Aevolve. Each study was designed to demonstrate the ability ...
NSPCC campaign highlighted ChildLine's wider benefits
13 Jan 2009 | by Sylvia Benaim
a rich media interaction rate of 67.85%, which is 13.5 times the IAB industry average ...
Young People - A fine balance
02 Dec 2008 | by Sarah Crawley-Boevey
the Internet Advertising Bureau (IAB), AOL and the Child Exploitation and Online Protection Centre (CEOP ... changes Nick Stringer, the IAB's new head of regulatory affairs, welcomes the creation of UKCCIS ...
Planet Media - the major developments of the week
18 Nov 2008 | by Staff
, Reed Elsevier, Haymarket, Council of Mortgage Lenders, IAB, News International....Burnham, speaking at last week's IAB Engage Conference, referring to government plans to regulate online ...
Online Ad Networks - Faces to know
11 Nov 2008 | by Ben Bold
of the sites it has publishing agreements with. ValueClick has been a member of the IAB s Internet Advertising ...
Orange's Mew becomes IAB mobile chief
05 Nov 2008 | by John Reynolds
, comes a month after the IAB widened its remit to serve the mobile advertising industry. The IAB signed ... body for mobile advertising via the IAB Mobile Steering Group. Mew will report to IAB marketing ... and research, as well as heading the IAB Mobile Council, which was launched in November last year. The council ...
Consumer spending online is ahead of other sales channels
04 Nov 2008 | by Staff
to online publishers, with recent IAB figures showing online ad spend growth is slowing too. IMRG ...
Eyeconomy hires Gidley for video sales role
30 Oct 2008 | by Milly Glaister
As ad spend in TV continues to fall and online increases its market share to 18.7% in the first half of 2008, now only 3% behind TV at 21.7% according to IAB ad spend figures, the new role reflects advertisers spending more of their budgets online. Gidley's role will mainly involve attracting TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
