AnalogFolk opens office in Sydney
13 Oct 2011 | by Matt Williams
of Show" at this year's IAB Australia Awards and was also shortlisted in the Media category at Cannes ...
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Think BR: And the winner is... social video!
21 Oct 2011 | by Luke Aviet
For the first time, the IAB adspend study includes a social video category, emphasising the format...the IAB announced that adspend online had increased by 13.5% for the first six months of 201, overtaking ... not just video. There is pre-roll, video banners and for the first time in the IAB adspend study ...
Facebook UK revenues tipped to hit £180m in 2011
12 Oct 2011 | by Arif Durrani
at the start of the year. In the IAB s bi-annual report last week, social media was singled out for special ...
VivaKi strikes online ad compliance partnership
10 Oct 2011 | by Daniel Farey-Jones
VivaKi already works with Evidon in the US, where the latter is headquartered. Evidon provides a platform for brands and agencies to provide in-ad notice when they use online behavioural advertising. The notice can include the AdChoices icon being promoted by IAB Europe, and can tell consumers ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
The bi-annual report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers ... to overtake last year's figure, which the IAB and PwC reported as 4.1bn . Guy Phillipson, chief executive of the IAB, said the proliferation of new technologies such as smartphones, tablets and faster Wi-Fi, means ...
Brands missing out on 33 million-strong gaming market
23 Sep 2011 | by Matthew Chapman
of engagement offered by the exploding market, according to research from the Internet Advertising Bureau (IAB)....stood at 17.4m for the entire of 2010, according to the IAB. The 17.4m advertising figure ... . The IAB has also isolated seven types of gamer through the research, encompassing all ages, from sixth ... and limits multi-tasking. Jack Wallington, the IAB s head of industry programmes, said: "The 'Gaming ...
IAB Engage 2011 reveals speaker line-up
21 Sep 2011 | by Daniel Farey-Jones
'Briain will be among the speakers at the IAB's flagship conference on 3 November, backed by media partner Brand...With the digital landscape evolving so rapidly, the IAB has themed its seventh annual conference ... . Guy Phillipson, chief executive of the IAB, said: "Online advertising is entering a new and exciting ... and efficiency. "IAB Engage is an unmissable appointment for marketers, agencies and media owners ...
Think BR: Interoperability and consolidation in the digital display ecosystem
19 Sep 2011 | by Erich Wasserman
to the renaissance in display. Recent IAB Europe stats underline this industry trend, indicating that display ...
Media Week's 30 Under 30 revealed
14 Sep 2011 | by Jeremy King
Alexandra Kozloff, senior mobile manager, IAB UK Genevieve Lett, group advertising manager, Hearst ...
School Reports 2011: Proximity London
05 Sep 2011 | by Staff
in 2009, winning awards across our client base at the Caples, ECHOs, MediaGuardian, IABs and DMAs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
