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Sector Analysis: Mobile

, according to the Internet Advertising Bureau (IAB). Towards the end of 2011, comScore found ... as smartphone penetration four years ago. During the IAB's recent Mobile Engage conference, Twitter's sales ... -Commerce is driving change According to a report on Mobile Adspend, published by the IAB and PWC in March ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK...., and Nick Stringer, director of regulatory affairs, IAB UK ...

Zone hires TBWA's Reng as technology director

Insurance and the IAB Creative Showcase for the Nissan 'Zen to Z' campaign. Follow Matthew Chapman ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ...

Think BR: 4G can unlock the creative potential of mobile

is supported by the recent figures from the IAB, highlighting that mobile advertising spend in the UK has ...

Half of UK internet users say online ads worth it for free content

new report from the IAB and ValueClick....The findings come from a report published by the IAB UK and ValueClick, based on 2,000 interviews ... of regulatory affairs at the IAB UK, said the industry needs to "strike a balance" between providing "clear ... to store and process information on a consmer s device. Last week the IAB, along with other industry ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB ... . Nick Stringer, director of regulatory affairs at the IAB, said that the EC's data protection reforms ...

Hiscox becomes first UK brand to use AdCastPlus platform

in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...

UKOM ditches Nielsen for comScore to handle online measurement

(AOP) and the Internet Advertising Bureau (IAB), are believed to have favoured comScore for its ability ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.