30 May 2012
| by Mike Fletcher
, according to the Internet Advertising Bureau (IAB).
Towards the end of 2011, comScore found ...
as smartphone penetration four years ago.
During the IAB's recent Mobile Engage conference, Twitter's sales ...
-Commerce is driving change
According to a report on Mobile Adspend, published by the IAB and PWC in March ...
28 May 2012
| by Carl White and Nick Stringer
, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK...., and Nick Stringer, director of regulatory affairs, IAB UK ...
18 May 2012
| by Matthew Chapman
Insurance and the IAB Creative Showcase for the Nissan 'Zen to Z' campaign.
Follow Matthew Chapman ...
18 May 2012
| by Sarah Shearman
Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers.
He warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ...
15 May 2012
| by Luke Harris
is supported by the recent figures from the IAB, highlighting that mobile advertising spend in the UK has ...
10 May 2012
| by Sarah Shearman
new report from the IAB and ValueClick....The findings come from a report published by the IAB UK and ValueClick, based on 2,000 interviews ...
of regulatory affairs at the IAB UK, said the industry needs to "strike a balance" between providing "clear ...
to store and process information on a consmer s device.
Last week the IAB, along with other industry ...
03 May 2012
| by Matthew Chapman
the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...
02 May 2012
| by Sarah Shearman
Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB ...
. Nick Stringer, director of regulatory affairs at the IAB, said that the EC's data protection reforms ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
in the UK."
The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...
04 Apr 2012
| by Arif Durrani
(AOP) and the Internet Advertising Bureau (IAB), are believed to have favoured comScore for its ability ...