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with bodies including the Institute of Practitioners in Advertising (IPA) in what has been termed marketing's 'Big Tent', seems the most logical thing in the world to Bruce Haines. The IPA president, who is also ... they know. 'It is a mistake to look at it as the IPA leading this - it's not,' he insists. 'This is a ...
The PRCA has joined forces with the Institute of Practitioners in Advertising (IPA) and the Marketing Communication Consultants Association (MCCA) to form the Communications Agency Federation. CAF launches after talks between the three bodies, scrapping initial plans to merge. This follows ...
Wendy Richmond. The guide, which was launched earlier this week, is available online at www. ipa.co.uk/aboutmembers/TheGuide.html. ...
The Institute of Practitioners in Advertising (IPA) is to lose director of media affairs John Raad...The Institute of Practitioners in Advertising (IPA) is to lose director of media affairs John Raad, who is retiring in February after 22 years at the trade body. Raad has a key role at the IPA ... and broadcast media. Raad became secretary to the IPA in 1978 after working in the private sector ...
so that they can be sponsored by related companies. The IPA also wants the freedom ... will be published. IPA deputy director general John Raad says a change is necessary as the increase ... businesses sourcing and funding a greater proportion of programming. The IPA s call for change ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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