Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
is increasing. According to the IPA TouchPoints 4 study, 21 per cent of UK adults watch TV with a second screen ...
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Will the Govt's comms strategy work?
31 May 2012
they can to help make it work." TRADE BODY HEAD Nicola Mendelsohn, president, IPA; chairman ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
, how do I find one? A. Spend a day or so cruising through the websites of IPA agencies. You ...
Adland must find its maternal instinct
24 May 2012
are also led, from the IPA president down, by a pretty strong representation of working mothers, and so we ...
Think BR: Promoting the UK as a global hub of creativity
18 May 2012 | by Stephen Maher
last year but we must remember the bank of 30 years of world class IPA Effectiveness Awards that we ... visited China to attend the 18 th China International Advertising Festival as part of the UKTI/IPA Trade ... platform to promote the UK as a global hub of creativity to China and the rest of the world. Our IPA ...
A better deal for young adland is worth advertising
10 May 2012
: The IPA does a great job of promoting skills for professional development and the Chartered Institute ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
be on the brink of a real renaissance. Economically, we're seeing more than green shoots. The IPA Bellwether ... marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...
Hotline: 948 young people enter IPA/Metro Creative Pioneers Challenge
04 May 2012
Some 948 young people have entered the IPA/Metro Creative Pioneers Challenge. The applicants
Adland must police itself as the digital revolution rolls on
03 May 2012
, this week spoke at the IPA Annual Members Lunch. Here is an extract from his speech.
Do clients need to cough up quicker?
03 May 2012
." Alex Hunter, the IPA's finance director, says: "We're finding that some clients are hiding behind ... be the exception rather than the rule. Maybe the time has come for the IPA to be taking up this issue with ISBA." AGENCY HEAD - NICOLA MENDELSOHN, EXECUTIVE CHAIRMAN, KARMARAMA; PRESIDENT, IPA "Seventy per cent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
