Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
is increasing. According to the IPA TouchPoints 4 study, 21 per cent of UK adults watch TV with a second screen ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Sampson will take up his post on 1 November, prior to Thelin leaving, but will work with Barb on a number of projects before then. His appointment was made by the chairman, Nigel Walmsley, and verified by the board, which is made up of broadcasters and the IPA. Sampson was most recently the chairman of ICM ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
are spending more time reading newsbrand content. This was confirmed by the latest IPA Touchpoints survey ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
for an average of 23 hours, and 33 million tuning in to the commercial sector. The IPA s latest Touchpoints 3 ...
David Pattison joins Gravity Road as chairman
17 May 2012 | by Jeremy Lee
David Pattison, a founding partner of PHD and former president of the IPA, has joined the content
MEC celebrates the first 10 years as industry 'perverts'
16 May 2012 | by Arif Durrani and Maisie McCabe
of the Year titles, being the first ever media agency to be crowned as IPA Effectiveness Company of the Year ... are and we love doing what we re not supposed to do. As a media agency you re not supposed to win IPA ...
Think BR: Local press must stay local to preserve its future
08 May 2012 | by Jack Baird
to IPA Touchpoints. As far as online is concerned, 42m unique users rely on the 1,600 associated ...
Out and About 26 April
26 Apr 2012 | by Mark Banham
Planning Awards and drops in on the IPA TouchPoints 4 presentation.
How has the new-business landscape changed?
26 Apr 2012
as an outcome. Recent IPA data around pitches revealed a frightening disparity between what pitches actually ... and the IPA is starting to have an impact in this area. See the progress being made to close the understanding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
