Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- 2005 (1)
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Research leads to evaluation guide
05 Aug 2005
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
