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the corresponding quarter of 2011, according to the latest IPA Bellwether report....of the IPA's Direct Marketing group and chief executive of Lida, said: "It s great to see confidence starting ... . Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...
The direct marketing fraternity circled their wagons at the IPA this week for a celebration...Creative leaders from six direct agencies took the stage to thump their individual tubs for campaigns (not their own) that showed the best of direct creative. The IPA-organised event seemed to be partly intended as a collective pick-me-up in the wake of a poor showing at Cannes where no UK agency ...
Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief executive of Lida), to, in her words, "show our passion for creative". It was chaired by The Big Won report author, Patrick Collister. Creative directors were asked to champion a piece of work (as long ...
the IPA's Alex hunter....the economy. Accordingly the IPA, DMA and BPIF, the three trade bodies representing those most affected ... at the IPA There is more information on this process at the IPA website . ...
picks up an IPA Effectiveness Award. In the meantime, to all those people who vowed to give up this year ...
, God forbid, in person. Consider TV. As we have witnessed in MBA's recent IPA Effectiveness Award ...
man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...
Industry figures praise the IPA's outgoing DG, Hamish Pringle, but warn against appointing a...When Hamish Pringle, the IPA director-general, steps down next year, the industry will be looking ... ." But the IPA represents an industry that bears scant resemblance to the advertising business of ten years ago ... Worldwide chief executive and a former IPA president, says: "When you lose someone excellent, it is always ...
LONDON - The full impact of the downturn has emerged with official IPA figures showing...The IPA's Census also shows 15.9% of agencies indicated that they introduced short-time working and 18.7% had allowed staff to take sabbaticals or unpaid leave, in a bid to cushion the impact. The use ... , the IPA director-general, said: "This has been the toughest period for agencies in living memory ...
, despite the ninth consecutive period of cuts in Q4, according to the latest IPA/BDO Bellwether Report out...The IPA survey panel, made up of marketers at 300 leading companies, collectively presented the most upbeat financial outlook for their industries since the question was first asked in the second ... , and for traditional media, with drops of 4.1% and 6.9% respectively. Rory Sutherland, president of the IPA, said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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