Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
. Drawing on Accenture's analysis for the IPA, the advertising body noted the number is testament ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Sampson will take up his post on 1 November, prior to Thelin leaving, but will work with Barb on a number of projects before then. His appointment was made by the chairman, Nigel Walmsley, and verified by the board, which is made up of broadcasters and the IPA. Sampson was most recently the chairman of ICM ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
the same across all channels during 2012. The data comes after the IPA Bellwether Report showed ...
Youth and social media
04 May 2012 | by Sarah Gale
Tracker and the IPA s TouchPoints study to provide us with an in-depth understanding of those aged 16 ...
Marketing group that contains PR remains hardest hit in Q1 Bellwether Report
19 Apr 2012 | by Matt Cartmell
The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR...for the new accounting year (2012-13) to the smallest extent in three years. Nicola Mendelsohn, IPA ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
of the paper, published in the journal Eurosurveillance . However, in the view of the IPA's healthcare ...
ABC to enable newspapers to split Saturday from weekday circ figures
11 Apr 2012 | by Arif Durrani
director at agency body, IPA, called the move an "important and welcome step towards greater transparency ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
(IPA) and the Incorporated Society of British Advertisers (ISBA). Bob Wootton, director of Media ...
School Reports 2012: TMW
02 Apr 2012 | by Staff
video starring Kelly Brook and went on to win an IPA Effectiveness Award. The agency also picked up six ... . An excellent awards performance including an IPA Effectiveness Award for Lynx in social media and six DMAs ...
School Reports 2012: Mindshare
02 Apr 2012 | by Staff
billings, two Lions at Cannes, an IPA Effectiveness Award and fantastic new talent all stand testament to a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
