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Think BR: Launching Newsworks

are spending more time reading newsbrand content. This was confirmed by the latest IPA Touchpoints survey ...

Think BR: Promoting the UK as a global hub of creativity

last year but we must remember the bank of 30 years of world class IPA Effectiveness Awards that we ... visited China to attend the 18 th China International Advertising Festival as part of the UKTI/IPA Trade ... platform to promote the UK as a global hub of creativity to China and the rest of the world. Our IPA ...

Think BR: Local press must stay local to preserve its future

to IPA Touchpoints. As far as online is concerned, 42m unique users rely on the 1,600 associated ...

Youth and social media

Tracker and the IPA s TouchPoints study to provide us with an in-depth understanding of those aged 16 ...

Direct marketing budgets revised down

the corresponding quarter of 2011, according to the latest IPA Bellwether report....of the IPA's Direct Marketing group and chief executive of Lida, said: "It s great to see confidence starting ... . Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...

IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all

Gwilliam is head of digital at the UK's Institute of Practioners in Advertising (IPA). Follow Gwilliam ...

What to expect from SXSW Interactive 2012

at this year's event, and the IPA has sent digital consultants Nigel Gwilliam and Dwain Thomas to help ...

Think BR: Championing change, talent and digital leaders of tomorrow

that I refer back almost a year to the brilliant inaugural speech of IPA president Nicola Mendelsohn ... talent, it was inspiring and a clear rallying call for winning the future. To Nicola and the IPA ... Pioneers for our digital future , ad school for search and the search certificate. The IPA challenged us ...

Think BR: Leadership in times of change

director, Brand and Commercial, ITV, among others on the IPA s upcoming Leadership Course (7 - 9 March). Contact Chloe Williams at the IPA ( chloe@ipa.co.uk ) for more information. ...

Minister backs 'pioneering' British ad industry

Speaking ahead of the IPA President s New Year reception, the minister for culture, communications and creative industries said the British advertising industry was world-beating when it came to creativity ... , under George Osborne." The IPA revealed yesterday that its UK member agencies had increased ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.