Creativity in numbers
27 Apr 2010 | by David Tiltman
,' says one. Rory Sutherland, president of the IPA, also questions why crowdsourced campaigns are judged ...
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Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
such as ISBA and the IPA should tackle brands that behave badly and expel agencies that act against guidelines ... the IPA advised all of its members on the shortlist for a Unilever pitch not to sign the company's non ... agencies to pitch, when the IPA guidelines state that the number should not exceed four, then agencies ...
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
before Rory Sutherland and his lieutenants, huddled in the map-room of the IPA's headquarters, crack open ...
Change we can believe in?
16 Mar 2010 | by Gemma Charles
about 'offensive marketing tactics' was dismissed as 'policy on the fly' by IPA director-general Hamish ...
IPA and Clearcast agreement will monitor representation
08 Dec 2009
between the IPA and Clearcast, the body that authorises ads for broadcast.
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
planned off-trade roll out to include sampling drives in selected bars and pubs. IPA widens entries This year's IPA Effectiveness Awards have opened to cam-paigns from advertisers with mark-eting budgets ...
Opinion: The Marketing Society Forum - Will big-budget celebrity Christmas ads put consumers off this year?
25 Nov 2008
MAYBE - Hamish Pringle Director-general, IPA Being put off by celebrity ads is not a seasonal issue - it can happen at any time. Customers view them with a cynical eye - they know the stars are doing it for the money - so the skill is to counteract this. The key is to understand that using a ...
Brand Immortality - the authors review their new book
11 Nov 2008 | by Hamish Pringle and Peter Field
is the IPA Databank: the product of 880 case studies of proven effectiveness from 26 years of the IPA ...
Ladbrokes puts customer magazine on hold
04 Nov 2008 | by Alison Donnelly
at at the Independent Publishers Awards (IPA). The magazine is produced by Aspect Media who also created daily direct ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
's IPA Effectiveness Awards....-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
