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Danny Rogers: Improving diversity is next step for industry

. The 2011 IPA Agency Census revealed that ten per cent of the advertising industry was from a non ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR...for the new accounting year (2012-13) to the smallest extent in three years. Nicola Mendelsohn, IPA ...

Diversity: Five ways to break the barriers

, marketing and advertising is similar. In the 2011 IPA Agency Census, only ten per cent of the advertising ...

PR in marketing group hardest hit in Q4 Bellwether Report

The fourth quarter IPA Bellwether Report has revealed that budgets in the category that PR falls...for their own companies had dropped for the first time since Q1 2009. Nicola Mendelsohn, IPA president ...

Bellwether Report suggests marketing spend up while confidence dips further

The third quarter IPA Bellwether Report shows marketing budgets have been revised upwards, ending a...that budgets for all sectors have been revised up. Nicola Mendelsohn, IPA president, executive chairman ...

Bellwether Report sees marketing budgets cut due to fragile UK economy

The second quarter IPA/BDO Bellwether Report has seen overall marketing budgets revised downwards

PR budgets among the worst hit during first quarter, finds Bellwether Report

The IPA/BDO Bellwether Report for the first quarter in 2011 has found sentiment around its category

Bellwether survey sounds cautious note for marketing industry

The latest IPA/BDO Bellwether survey published today found that overall marketing budgets were...marketing spend was also revised up at the fastest rate in four years. Rory Sutherland, IPA president ...

Use of TV, radio and newspapers declines in favour of PR and PA, says Sorrell

-off supplement to commemorate the 10th anniversary of the IPA BDO Bellwether Report, released today ...

PR industry budgets revised down in Q2, according to latest Bellwether Survey

to the latest IPA/BDO Bellwether Survey....of the IPA BDO Bellwether Report, a one-off supplement has been compiled including an essay by WPP chief ...

 

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