Insiders' Guide: AOL Creative Solutions
17 Nov 2009 | by Staff
sense of the team's maelstrom of ideas. What's in your in-tray? The results of the latest IPA ...
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My Media Week: Stevie Spring
15 Mar 2011 | by Hayley Pinkerfield
one with IPA president Nicola Mendelsohn's husband. We're flying high today, as the London ad sales ...
Media Mix - Why we watch TV
21 Apr 2009 | by Staff
TV. METHODOLOGY: The IPA TouchPonts2 survey, conducted by Taylor Nelson Sofres, questioned 5 ...
Credit Insurance: Risky business
25 Mar 2009 | by Kunal Dutta
at the IPA, says: "Television bookings have a payment lag time of at least eight weeks, whereas credit ...
Meet the strategists
03 Mar 2009 | by Sarah Crawley-Boevey
problem is that the industry relies too heavily on the IPA's TouchPoints. We have to use many more tools ...
Media Mix - Skip to main feature
30 Jan 2009 | by Staff
is happy to watch the pre-feature action. Methodology: The IPA TouchPonts2 survey, conducted ...
Media Week Essay - Television
09 Dec 2008 | by David Brennan
at their heart - they are 25% more effective than those without, according to the IPA, and 22 of this year's 23 IPA Effectiveness Award winners can't be wrong. But TV works even better when integrated with other media; only one of the IPA winners, Cadbury's Biscuits, used TV alone. At our Televisionaries event ...
Media agencies urged to seek prepayment as crunch bites
02 Dec 2008 | by Arif Durrani
As the financial crisis begins to engulf companies across every sector, media agencies, which act as the legal "principal" in the relationship between a client, media planning and buying and the media owner, are being urged not to take unnecessary risks. Hamish Pringle, director-general of the IPA, called ...
Is sales service satisfactory at digital media owners?
11 Nov 2008 | by Staff
According to the IPA Digital Media Owners Survey, companies such as Microsoft and Bebo provide...in this industry, and they should be commended for that. The results of the IPA survey showed that 15 publishers ...
BBH wins Grand Prix at IPA Effectiveness Awards
04 Nov 2008 | by Tristan O'Carroll
LONDON - Four media agencies picked up awards at last night's IPA Effectiveness Awards, sponsored...brand Johnnie Walker. Started in 1999, the IPA said the campaign has transformed the brand and produced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
