ABC to enable newspapers to split Saturday from weekday circ figures
11 Apr 2012 | by Arif Durrani
director at agency body, IPA, called the move an "important and welcome step towards greater transparency ...
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On the Campaign Couch ... with JB
12 Apr 2012
company, however questionable its agency record, has ever found itself denied agency access. The IPA has ...
MBA
10 Apr 2012 | by James Devon and Stephen Maher, MBA
. On the IPA's mission to Silicon Valley, one of Facebook's top sociologists said words to the effect ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
Happiness Index score. Quoting the 2008 IPA booklet, 'How public service advertising works', Wood said ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
(IPA) and the Incorporated Society of British Advertisers (ISBA). Bob Wootton, director of Media ...
Diversity: Five ways to break the barriers
04 Apr 2012 | by Elizabeth Pears
, marketing and advertising is similar. In the 2011 IPA Agency Census, only ten per cent of the advertising ...
School Reports 2012: Abbott Mead Vickers BBDO
02 Apr 2012
at the Campaign Big Awards, a joint Agency of the Year prize at the APG Awards and Agency of the Year at the IPA ... agency to hold the Agency of the Year title at both APG and IPA in the same year. 96 million UK billings ...
School Reports 2012: TMW
02 Apr 2012 | by Staff
video starring Kelly Brook and went on to win an IPA Effectiveness Award. The agency also picked up six ... . An excellent awards performance including an IPA Effectiveness Award for Lynx in social media and six DMAs ...
School Reports 2012: Karmarama
02 Apr 2012
by its chairman, Nicola Mendelsohn, taking on the role of president of the IPA and, with its expansion ...
School Reports 2012: Mindshare
02 Apr 2012 | by Staff
billings, two Lions at Cannes, an IPA Effectiveness Award and fantastic new talent all stand testament to a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
