Will the Govt's comms strategy work?
31 May 2012
they can to help make it work." TRADE BODY HEAD Nicola Mendelsohn, president, IPA; chairman ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Sampson will take up his post on 1 November, prior to Thelin leaving, but will work with Barb on a number of projects before then. His appointment was made by the chairman, Nigel Walmsley, and verified by the board, which is made up of broadcasters and the IPA. Sampson was most recently the chairman of ICM ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
is increasing. According to the IPA TouchPoints 4 study, 21 per cent of UK adults watch TV with a second screen ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
. Drawing on Accenture's analysis for the IPA, the advertising body noted the number is testament ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
are spending more time reading newsbrand content. This was confirmed by the latest IPA Touchpoints survey ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
, how do I find one? A. Spend a day or so cruising through the websites of IPA agencies. You ...
Adland must find its maternal instinct
24 May 2012
are also led, from the IPA president down, by a pretty strong representation of working mothers, and so we ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
for an average of 23 hours, and 33 million tuning in to the commercial sector. The IPA s latest Touchpoints 3 ...
Think BR: Promoting the UK as a global hub of creativity
18 May 2012 | by Stephen Maher
last year but we must remember the bank of 30 years of world class IPA Effectiveness Awards that we ... visited China to attend the 18 th China International Advertising Festival as part of the UKTI/IPA Trade ... platform to promote the UK as a global hub of creativity to China and the rest of the world. Our IPA ...
David Pattison joins Gravity Road as chairman
17 May 2012 | by Jeremy Lee
David Pattison, a founding partner of PHD and former president of the IPA, has joined the content
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
