Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
economics as a compromise between state intervention and laissez faire. Now, thanks to IPA president Rory ...
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Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
by the recent marketing interest in behavioural economics, a discipline championed tirelessly by IPA president ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...
Trading Places (11 Dec): This week's people moves in advertising, marketing and media
11 Dec 2009 | by Staff
Advertising Marina Palomba , the head of the IPA 's legal department is leaving to return to a career in private legal practice. ( Campaign ) Jon Williams , the executive creative director of Grey London , has moved to the role of chief digital officer of EMEA and global creative director ...
IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson
11 Nov 2009 | by Daniel Farey-Jones
: "Matt Simpson at the IPA has worked out the 95% of online advertising is direct response and 5% is brand ...
BR Video: Consumers downplay influence of food and drink ads
11 Nov 2009 | by Susan Billinge
Our interviews with members of the public about how advertising influences their food and drink purchases come in the same week as the IPA Effectiveness Awards, which are designed to reward campaigns ... and ignore that as much as we can and make choices on the basis of quality and diet." Monday night's IPA ...
Bellwether shows cuts slowing as companies adopt positive outlook
12 Oct 2009 | by Daniel Farey-Jones
, according to the third quarter IPA Bellwether Report...., IPA president and vice-chairman of Ogilvy Group UK, said: "It will be interesting to see whether ...
Digital agency Neoco one of five new IPA members
08 Sep 2009 | by Sarah Crawley-Boevey
LONDON - Digital marketing agency Neoco became a member of the IPA at its quarterly council meeting...and Samsung, was elected to the IPA on the same day as four more agencies -- Beaconbrands, Brave, Offshore International Advertising and Seven Stones. This takes the total number of agencies to join the IPA this year to 16, compared to 11 in 2008 and brings the overall number of member agencies in the IPA to 270. UK ...
Word-of-mouth trade body appoints Molly Flatt as first president
18 Aug 2009 | by Ben Bold
's Womma organisation, with which it will collaborate. Members include Nielsen, Edelman, the IPA ...
DM budget cuts abating says Bellwether
13 Jul 2009 | by Daniel Farey-Jones
with a decline of 42%. Mark Runacus, vice-chair of the IPA's direct marketing group and chief strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
