ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
of its joint initiative with the IPA, 'The Good Pitch' new-business service. Dare/EDC chief marketing ...
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Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
, however. James Best, chairman of Credos, sums it up when he notes that 'most IPA Advertising Effectiveness ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile, but in the final reckoning brands geared up for growth and opened their marketing purses. In 2010, the top 100 advertisers' spend on traditional media - that is, TV, outdoor, radio and magazines - grew by 13% overall ...
A healthier dose of realism
24 Aug 2010 | by Nicola Clark
is nothing new. Indeed, Geoffrey Russell, director of media affairs at the IPA, points to Hans Holbein ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
,' says one. Rory Sutherland, president of the IPA, also questions why crowdsourced campaigns are judged ...
Trading Places (23 Apr): This week's people moves in advertising, marketing and media
23 Apr 2010 | by Staff
. ( Campaign ) The IPA has appointed Elaine Hutton , the head of legal for the European division of Apple ...
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of the most environmentally friendly and gratifying ways of spending time.' The president of the IPA says ...
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
the IPA's Bellwether Report for the third quarter of this year. It shows sales promotions declining at a ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
for a range of marketing initiatives for the brand that have won it several accolades, including the IPA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
