School Reports 2011: Ogilvy & Mather Advertising
05 Sep 2011 | by Staff
(against pure-play digital agencies). We won three IPA Effectiveness awards and a Cannes silver for Dove ...
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As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
As the first top client to feel the IPA's latest Chinese charm offensive, Qiu Hong was politeness ... glean for nothing and doing its own thing. This could have implications for the IPA's new "incubator ... only when a relationship has been established. The IPA had been due to sign a memorandum ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile, but in the final reckoning brands geared up for growth and opened their marketing purses. In 2010, the top 100 advertisers' spend on traditional media - that is, TV, outdoor, radio and magazines - grew by 13% overall ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
by the recent marketing interest in behavioural economics, a discipline championed tirelessly by IPA president ...
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
economics as a compromise between state intervention and laissez faire. Now, thanks to IPA president Rory ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...
APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London
08 Sep 2009
had just finished writing an IPA award paper in 2006 showing how a more engaging experience ...
Top 10 tips to maximise the efficiency of marketing spend in a downturn
27 Aug 2008 | by Jane Simms
than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.
Brandrepublic.tv goes behind the scenes of VW Golf ad
10 Jun 2008 | by Staff
.brandrepublic.com/ontv . In the debut show in the brandrepublic.tv series, Moray MacLennan, IPA president and M C Saatchi chairman ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
communications, all is not lost for those that draw disdain. As Hamish Pringle, director-general of the IPA ... that there is a genuine relationship between the two, says the IPA s Pringle who describes the association as a ... -style TV talent-show judge Simon Cowell. According to the IPA s Pringle, this may reflect women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
