Domino's to integrate behavioural economics
05 May 2011 | by Andrew McCormick
weight to its findings. Ogilvy Group UK vice-chairman and former IPA president Rory Sutherland has ...
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PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
in the category because of their familiarity with the demanding IPA Effectiveness awards. Dru told journalists after the shortlist was announced: "Because of the IPA awards in the UK, we believe the UK agencies have ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile, but in the final reckoning brands geared up for growth and opened their marketing purses. In 2010, the top 100 advertisers' spend on traditional media - that is, TV, outdoor, radio and magazines - grew by 13% overall ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
by the recent marketing interest in behavioural economics, a discipline championed tirelessly by IPA president ...
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
economics as a compromise between state intervention and laissez faire. Now, thanks to IPA president Rory ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...of the most environmentally friendly and gratifying ways of spending time.' The president of the IPA says ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
for a range of marketing initiatives for the brand that have won it several accolades, including the IPA ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
to the people they annoy. Thank God we have the IPA Effectiveness awards as well. I suppose that this poll does ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
planned off-trade roll out to include sampling drives in selected bars and pubs. IPA widens entries This year's IPA Effectiveness Awards have opened to cam-paigns from advertisers with mark-eting budgets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
