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the same across all channels during 2012. The data comes after the IPA Bellwether Report showed ...
Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless expanse" for exploitation. Woods said: "We must act responsibly and show our willingness to continue ...
, however. James Best, chairman of Credos, sums it up when he notes that 'most IPA Advertising Effectiveness ...
of its joint initiative with the IPA, 'The Good Pitch' new-business service. Dare/EDC chief marketing ...
The agency, which already handles Belhaven Best, will now add Greene King IPA, Old Speckled Hen and Abbot Ale to its roster with immediate effect. The move comes three months after the appointment ... record on Belhaven Best, and I m sure they will prove as successful for Greene King IPA and Old Speckled ...
the Punk IPA and Hardcore IPA brands, launched as a brat and has evolved into an awkward teenager, but how ...
Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA, has
Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief executive of Lida), to, in her words, "show our passion for creative". It was chaired by The Big Won report author, Patrick Collister. Creative directors were asked to champion a piece of work (as long ...
As the first top client to feel the IPA's latest Chinese charm offensive, Qiu Hong was politeness ... glean for nothing and doing its own thing. This could have implications for the IPA's new "incubator ... only when a relationship has been established. The IPA had been due to sign a memorandum ...
Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA...is expected to focus on the IPA and Old Speckled Hen brands. In July, the brewer, which also runs one ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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