4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
-on anymore, but is now at the forefront of modern publishing models." In March, ITV appointed 4th Screen ...
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ITV poaches Channel 4's creative chief Phil Lind
21 May 2012 | by Maisie McCabe
director at ITV Creative following the departure of Chaka Sobhani....Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ... marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul ... director of marketing and research, who joined ITV last year from Channel 4 where he was head of network ...
Steve Alexander to leave Channel 4 after 20 years
21 May 2012 | by Maisie McCabe
at various media companies, including as a media planner and buyer in agencies and in ad sales at ITV ...
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions...According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43 ... at 10.30pm ITV had an average of 7.97 million viewers. During ITV1 s four and a half hours ... and high definition channels. An additional 64,700 viewers tuned in an hour later on ITV1 +1. BBC One ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...
Things we like
17 May 2012
ITV's 56 Up...it is ITV's commitment to what could be the longest-running documentary of all time - and it only gets ... 'T ... Pooches winning human talent shows Now, we have always known that ITV's Britain's Got Talent has been ...
What can the merging of TV and online bring?
17 May 2012
, ITV - To what extent are viewers combining TV and online consumption? TV can now be accessed ... . In a recent consumer session at ITV, it became clear that the consumer "disliked" ads that weren ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ... to the final in Kiev via an in-programme competition during ITV's coverage of the tournament. Coke Zero has ...
'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land
Britney Spears joins US X-Factor judging panel
15 May 2012 | by Mark Banham
. In the UK the show is broadcast on ITV2. In the UK the final of the last series of the 'The X Factor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
