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Justin Sampson takes chief executive role at Barb

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief

Shazam sets its sights on revolutionising TV ads

partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting ... with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ... if this is a good result. After all, ITV aired a bespoke spot preparing viewers and the show was watched ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

and ITV can take solace in the fact that they are founders of YouView (should it ever launch). Safe to say ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

Adam Eve s Save the Children campaign, which also won the best use of sponsorship or content category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... of ITV2 s The Only Way Is Essex , won best newcomer to TV as well as an inaugural special award ...

Sector Analysis: Mobile

in sync with things playing on TV." Rose appears to be referring to the deal signed between ITV ... . ITV broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final on 12 May ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...

Tess Alps to become Thinkbox executive chair

of brand strategy and communication, Sky Media, and Kelly Williams, group commercial sales director, ITV ...

Plusnet airs light-hearted manifesto ad

, with the strapline, "Plusnet We'll do you proud!", painted beneath it. The ad broke on Saturday (26 May) on ITV ...

BBC retains Premier League highlights package

by Gary Lineker. But ITV confirmed it did not bid for the highlights package. Top-flight terrestrial broadcasting rights have switched between ITV and BBC since 1964, when the first 'Match Of The Day ...

Large-scale NFC ads trial gets 3,000 people to interact

s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.