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Microsoft is on the money with the look of its latest games console, the Xbox 360.
In marking the occasion, ITV has been keen to avoid too much nostalgia. Technological change is bringing significant opportunities that must be exploited if television is to retain its position ... first to the ITV Fame Ratings. Among other things, this consumer research project delivers an objective ...
I have to confess that BMW and I go back a long way. More than 20 years ago, my 318i stood out in Ford-dominated Essex and there's only been a couple of years in the intervening period when I've been disloyal to the Ultimate Driving Machine.
Woolworths may have a US heritage, but most of us relate to it as part of British society. In 1909, Woolworths opened its first UK store in Liverpool (no mention of "nick & mix" please).
This supplement is a celebration of 50 years of television advertising on ITV. It's not about how...medium on offer. We would like to thank our customers for their investment in ITV and we look forward ...
such as Nokia and First Choice have taken advantage of the communication opportunities around compelling ITV ... investment as the technology becomes more widespread. Whatever the future brings, ITV will endeavour ...
Virgin Mobile returned late last year for another interactive campaign that ran across the major interactive broadcasters. This creative exploits the full range of benefits interactivity can offer advertisers and is a great demonstration of how much impact the medium can have when excellent creative...
I usually find my morning commute into work to be a pretty dull experience.
The radio campaign that has made the most impact on me recently is the Oral B Professional Care ad, where a terrified lady is trying to make her trip to the dentist less of an ordeal by flattering the presumably unattractive male dentist.
The second issue of The Observer Sport Monthly is of just as high a standard as the first. The launch issue was visually stunning and included Arthur Hopcraft s report of the Sunderland/Leeds FA Cup Final, which was classic nostalgia to complement the features on current sports matters in an impressive...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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