Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
and ITV can take solace in the fact that they are founders of YouView (should it ever launch). Safe to say ...
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Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting ... with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ... if this is a good result. After all, ITV aired a bespoke spot preparing viewers and the show was watched ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
appointed to the position of creative director at ITV Creative following the departure of Chaka Sobhani ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV...agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies' singles finals, will be broadcast on ITV1 live, while daily extended live coverage of the 15-day ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...
Things we like
17 May 2012
ITV's 56 Up...it is ITV's commitment to what could be the longest-running documentary of all time - and it only gets ... 'T ... Pooches winning human talent shows Now, we have always known that ITV's Britain's Got Talent has been ...
What can the merging of TV and online bring?
17 May 2012
, ITV - To what extent are viewers combining TV and online consumption? TV can now be accessed ... . In a recent consumer session at ITV, it became clear that the consumer "disliked" ads that weren ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
-form content. Then, of course, the BBC, ITV, Channels 4 and 5, TalkTalk, BT and Arqiva are launching YouView ...
Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
internet providers including the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, will allow users ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
