Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
. The ad breaks on Friday (11 May) and runs for three weeks on channels including ITV, Channel 4 and Living ...
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Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...
Brand Health Check: Friends Reunited
05 Apr 2012 | by Sarah Shearman
its ownership. In December 2005, Friends Reunited, with 15m users, was acquired by ITV for the sum ... tethered its decline to ITV's failure to innovate and invest in the platform. Brightsolid can't be accused ... long it was looking quaint, clunky and, let's not forget, ugly. In 2005 ITV took ownership, but any ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
year. ITV Player is expected to join the service before the end of the year. The increasing ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
as the marketing and commercial director at ITV. 2004: Leaves ITV to become the marketing and communications ... ITV colleague. 2011: One month after Hytner joins the group, Duff resigns. Hytner now becomes more ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...
Facebook to broadcast more live FA Cup matches next season
01 Mar 2012 | by John Reynolds
relationship with ITV and ESPN for next year's competition and those matches in the later stages of the Cup ...
Media Forum: Is it time to ditch TV teams?
23 Feb 2012
, this revolution clearly involved some of the people the TV departments knew well (ITV, Channel 4, Sky), but also a ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show...will be supported by digital activity on Facebook. The sponsorship package, negotiated by ITV Commercial ... , said: "We're excited to be partnering with popular ITV2 comedy panel show 'Celebrity Juice' tapping ...
Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
-on' teasers, ahead of its full-length TV debut on Saturday night during the ITV1's 'Take Me Out'. Seth ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
