CIPR Excellence Awards 2005: Corporate Social Responsibility - ITV gets Britons walking
15 Jul 2005
Campaign: Britain On The Move Client: ITV PR team: In-house Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 Last year, ITV decided to use its position as a high ... . Strategy and Plan Initial programming centred around the regional recruitment of 1,400 'ITV First ...



