Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
in the day by ITV s managing director of commercial and online Fru Hazlitt and again in the 'Dealing in Data ...
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We'll Call You: Netflix
18 Jan 2012
have done deals with Sony, Disney, ITV and Channel 4, but we're sure to be doing more. Mktg Do I get ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...
Reader's Digest UK launches direct marketing venture
17 Jan 2011 | by Katherine Levy
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios...and order forms. It has also already produced a direct mail campaign for ITV Studios to promote its brand ...
ITV lines up voting apps for highest-rated shows
23 Nov 2010 | by Ed Owen
ITV is weighing up plans to bring back mobile voting for its most popular programmes three years...credits" to interact with their favourite programmes. Broadcasters including the BBC, ITV and Five were exposed for misusing premium-rate phone services in 2007. ITV was forced to reimburse viewers 7.8m after ... , broadcasters such as ITV and Channel 4 stopped using SMS as a means of interactive voting. However, this month ...
Coca-Cola to launch cookery book through Harvey Nichols
20 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
campaign, which includes a partnership with ITV, outdoor, radio and shopper marketing program." ...
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
to own the bumpers for ITV s 'Coronation Street' between 1997 and 2007. Now the company s turned its ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...
Royal Mail appoints Moya Greene as new chief executive
01 Jun 2010 | by Ben Bold
%. Crozier left Royal Mail to take on the role of chief executive of ITV . ...
Health to bear brunt of first COI cuts
27 May 2010 | by our Parliamentary correspondent
of total COI spend. ITV, for instance, could lose around 14 million in ad revenue should COI spend fall ... spend ITV Sales 54.6 million 21% Channel 4 29 ... 13.5 million 5% Bauer Media 11.8 million 5% ITV Multi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
