Maxus appoints Hodge as worldwide head of trading
13 Jul 2010 | by Mark Banham
, before that, held various positions at UK commercial broadcaster ITV, including group account director ...
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Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
The campaign asks: "Can a car change a town?", and follows Claude, an actor from the village of Menton in Cote d Azur, France, who goes to Gisburn in Lancashire. He appears in 'Young', which was first seen during 'Coronation Street' on ITV1 last night. Other spots, planned and bought by OMD ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
The campaign, which was created by M C Saatchi and is described by Ladbrokes as is its "biggest ever", will make its debut on ITV1 this Sunday during the half-time ad break in the England versus Japan game. The ad stars ex-footballers Ian Wright and Chris Kamara, who have both appeared in earlier ...
The Work: Private View
30 Apr 2010
. Just as the whole world moves into the world of 3D, ITV (5) gets round to sorting out its HD offering ... Woolner, Steve Wioland Director: Simon Willows Production company: Blink Exposure: TV 5. ITV Project: ITV1 HD channel launch Client: Rob Farmer, director of viewer marketing, ITV Brief: Launch ITV1 ...
Media: Things we like
30 Apr 2010
. An elegant solution all round, then. Adam Crozier's arrival at ITV It's good to see that ITV's new senior ... 're particularly enjoying the endless speculation about what ITV might do next now Crozier is in situ. Options ... . It will be a fun few months - spent hopefully watching ITV's strategy evolve rather than unravel. AND ONE ...
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
in horror as ITV found a loophole. When the downturn made a nonsense of all of the major cinema revenue guarantee contracts, ITV wriggled out of the business by closing down CSA in 2008 - forcing its two main ...
Media: All about ... The TV ad market shake-up
16 Apr 2010 | by Alasdair Reid
that Contract Rights Renewal, the mechanism preventing ITV from abusing its dominance of the airtime market ... this year, ITV came up with plans to replace CRR with a more flexible system. The CC is set to publish its ... - service commercial broadcasters (ITV, Channel 4 and Five) should continue to be required by law to sell ...
Media Headliner: How Hunt is helping to give a new definition to TV
16 Apr 2010
TV is exciting again. Large-screen sets are flying off the shelves, ITV's event TV is watched by millions and the internet is reviving, rather than strangling, the medium. The latest surge of excitement ... of marketing at Project Canvas, another initiative backed by the BBC and ITV (among others). Meeting Hunt ...
Media: Things we like
16 Apr 2010
and for advertisers investing in the future of the medium. - Foyle's War returns on ITV1 Some long-running series ... evening was a triumph. Darker and better acted than many of ITV's other detective dramas such as Marple ...
Media: Double standards - Why media's fostering a spirit of collaboration
16 Apr 2010
collaboration with a media agency/media owner? The cross-platform partnership we developed with ITV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
