Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...
Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
internet providers including the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, will allow users ...
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
. The ad breaks on Friday (11 May) and runs for three weeks on channels including ITV, Channel 4 and Living ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
the British Soap Awards on ITV1. It features a man eating a fish finger sandwich. The Everyday Value range ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ...
Plusnet drops Yorkshire from strapline
11 Apr 2012 | by Daniel Farey-Jones
-themed ad break on ITV . The company's product line-up includes home phone as well as broadband ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
