Healthcare: On the agenda - Stores promote junk food at tills
04 May 2012
broadcast and press, as well as on BBC news online, ITV and the Huffington Post. 0 - Number of traditional ...
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Brand barometer: Nivea viral campaign reviewed
04 May 2012
on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open...In a letter to media agencies seen by Campaign, Kevin Waller, the managing director of ITV ... within the finance department". ITV's move is thought to relate to "increasing complexities ... packages of spot airtime, and so could impact on the amount paid to ITV under the terms of its share ...
London Mayoral race 'entirely negative'
03 May 2012
the long term'. 6 24 April: The ITV mayoral debate, in which Johnson vows to stop moving benefit ...
The week
03 May 2012
WPP , the world's largest marcoms group, has reported an 8.1 per cent rise in PR revenues over the first quarter of 2012. Arriva , the public transport company, is on the hunt for PR support to help promote two of its UK rail services. Ogilvy PR has hired Phil Reay-Smith, consumer editor of ITV ...
Ogilvy PR hires Daybreak's consumer editor Phil Reay-Smith
01 May 2012 | by Alec Mattinson
Ogilvy PR has hired Phil Reay-Smith, consumer editor of ITV's Daybreak, as its media chief.
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.
McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
. The first ad will promote the Texas BBQ and launches during 'Emmerdale' on ITV1 tonight. The TV and print ...
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
the British Soap Awards on ITV1. It features a man eating a fish finger sandwich. The Everyday Value range ...
Britain's Got Talent outperforms The Voice
30 Apr 2012 | by Maisie McCabe
ITV's 'Britain's Got Talent' out sang the BBC's 'The Voice' on Saturday night in what is shaping up...the show on ITV1+1. The Britain s Got Talent peak audience of 10.67 million was achieved towards the end of the show at 9.25pm across ITV1 and ITV1 HD. When ITV1+1 is included the peak was 11.3 million. The figures mean ITV s Britain s Got Talent has turned the tables on the BBC s The Voice , which last week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
