'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
) during the ITV1 show 'Dancing On Ice', with TV and other offline media planned by TCS Media/Media Odyssey ...
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Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
by working on such a topical and dynamic event. Speakers already confirmed for the event include ITV ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
to ITV s hit TV show, the jury is still out on the kind of sales it is commanding. Early ballpark figures ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
and ITV is being hotly contested. The marked achievements of those brands in the running are outlined...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus on innovation led to Apple breaking the mould once again this year with the launch of its iPad tablet computer ...
ITV sells stake in US cinema ad firm to reduce debt
28 Sep 2010 | by Sara Kimberley
ITV has sold its 50% stake in US cinema ad company Screenvision, to private media equity firm...Screenvision, a joint venture between ITV and Thomson, a provider of technology services ... . ITV has been looking to sell the business for over a year, as it continues to offload its non-core assets to reduce mounting debt. In the past two years, ITV has sold its stake in spectrum management ...
Could your brand be the winner of Brand of the Year 2010?
24 Sep 2010 | by Staff
is in association with ITV.
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
Despite the power of marketers to generate consumer demand and, ultimately, cash flow, their discipline has played second fiddle to accounts, sales and HR. This is changing. Managing directors, chief executives and, at ITV, even programme directors are seizing control of the marketing function. As Helen ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
in the history book of brand acquisition. - Friends Reunited Last year ITV finally sold its 'foot in social ... was quickly eclipsed by MySpace, Facebook and Twitter, and ITV didn't have the focus (or, perhaps, the skills ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
