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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...

When social media turns bad: dealing with negative comments

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...

Broadcast yourself: Should brands become media owners?

's iPlayer, 4oD and ITV Player, have trained consumers to search for traditional programmes online. The more ... Howard Kosky. 'ITV will commission a programme such as Loose Women, but there's nothing to stop brands ...

Commercial TV and radio remain strong in Q1

to traditional spot revenue rising 0.7% last year, according to ITV's preliminary results at the end of February ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...

Rooster called in to promote daily deals market conference

by working on such a topical and dynamic event. Speakers already confirmed for the event include ITV ...

Google TV boosted by LG partnership

is mounting about Apple launching a television dubbed 'iTV', which will have a 50-inch screen, wireless ...

Launching a brand's first ever TV campaign? Here's a five-point plan

placement in Emmerdale, with ITV doing the ad production in-house. - Think TV 2.0 TV also benefits ...

Silentnight lines up agencies to pitch for creative account

to sponsor American Idol on ITV2. As part of the deal, idents aired before and after the programme ...

Freeview's £60m gambit

is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.