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Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

:12 on Saturday 7 April, during the ad break on ITV1's 'Britain's Got Talent'. Further activity will centre ...

Ann Summers 'sexy uncovered' by Goodstuff

The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...

Brand of the Year 2011 shortlist

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Marks & Spencer 'The Christmas X Factor' by RKCR/Y&R

The ad first aired during Sunday (6 November) evening s The X Factor on ITV1 and sees the finalists perform a version of the Christmas classic When You Wish Upon A Star arranged by the producer Richard "Biff" Stannard. ...

Will product placement take branded content to the next level?

such as The X Factor. ITV, the biggest commercial broadcaster in the UK, has forged several partnerships ...

Maybelline 'catwalk to the sidewalk' by McCann London

Gossip Girl, which begins on ITV this week.

Power 100: 100 to 50

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

McArthurGlen launches European ad campaign

The seven-figure campaign will run across Sky, ITV2, ITV3, Living, Five Digital and regional ITV, and in territories across the EU in six languages, supported by print and billboard runs. Creative was developed by WARL, with media by Carat. The campaign will be the first in the company's 15-year history to run ...

Channel 4 nets first product placement deal

was for the introduction of a Dolce Gusto coffee machine on to the set of the ITV1 daytime show 'This Morning' , on the day ...

Debenhams 'backstage' by JWT London

The campaign, created by JWT, features the strapline 'Feel Fabulous' and unveils the department store's Spring/Summer 2011 collection. Its headline spot, which premiered during Coronation Street's ad break on ITV1, is set behind the scenes at a catwalk show. The ad was written by Adam Griffin and art ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.