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Coca-Cola unleashes the 'super fan' for Euro 2012 activity

for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ... to the final in Kiev via an in-programme competition during ITV's coverage of the tournament. Coke Zero has ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final...ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...

Jammie Dodgers 'Dodgers number 1' by VCCP

VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.

When social media turns bad: dealing with negative comments

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...

Reggae Reggae Sauce 'put some music in your food' by JWT London

The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...

Mars kicks off its Euro 2012 ad campaign

The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...

Carte Noire 'seductively silky' by Work Club

The campaign, "seductively silky", promotes Carte Noire Instinct, its first wholebean instant coffee, and launched on TV on 24 March during the ad break of the new series of ITV s Britain s Got ... such as Sky, ITV and 4oD. ...

Kraft rolls out seductive Carte Noire ad

series of ITV's 'Britain's Got Talent'. The campaign runs for four weeks and will also appear on pre-roll from 2 April, across Sky, ITV, 4OD and other online video channels, with media bought by PHD ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...

Celebrity chefs Jonathan Davies and John Burton-Race call in Instinct PR

ITV celebrity chefs Jonathan Davies and John Burton-Race have called in Instinct PR to handle...Billed as the world s first interactive restaurant, the venture allows the public to vote on every aspect of the way that it is run, from the chefs to the cuisine to the d cor and the location. Chefs Davies and Burton-Race, who met through the ITV show Britain s Best Dish in 2010, have created ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.