BlackBerry hails people of action in global campaign
14 May 2012 | by Matthew Chapman
ITV's 'Britain's Got Talent' final and will be followed by a 60-second cinema execution launching ...
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Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final...ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
December 2008: Project Canvas announced as a partnership between the BBC, BT and ITV. September ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
year. ITV Player is expected to join the service before the end of the year. The increasing ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...
Google privacy changes have left users 'confused, worried and cynical'
02 Mar 2012 | by Matt Cartmell
affairs Peter Barron giving interviews to major news channels such as the BBC, Sky and ITV. A spokesman ...
Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 Feb 2012 | by Ian Darby
Awards coverage on ITV1....." The Brit Awards airs on ITV1 at 8pm. ...
'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook
13 Feb 2012 | by Arif Durrani
to ITV , and ex OMD s MD Matt James move to Starcom MediaVest . Saxton s company is currently ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
by working on such a topical and dynamic event. Speakers already confirmed for the event include ITV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
