Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
, with the strapline, "Plusnet We'll do you proud!", painted beneath it. The ad broke on Saturday (26 May) on ITV ...
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Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
Adam Eve s Save the Children campaign, which also won the best use of sponsorship or content category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... of ITV2 s The Only Way Is Essex , won best newcomer to TV as well as an inaugural special award ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
-form content. Then, of course, the BBC, ITV, Channels 4 and 5, TalkTalk, BT and Arqiva are launching YouView ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
it is then. With my brother, Simon Daglish, being group commercial director at ITV, brotherly ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open...In a letter to media agencies seen by Campaign, Kevin Waller, the managing director of ITV ... within the finance department". ITV's move is thought to relate to "increasing complexities ... packages of spot airtime, and so could impact on the amount paid to ITV under the terms of its share ...
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.
McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
. The first ad will promote the Texas BBQ and launches during 'Emmerdale' on ITV1 tonight. The TV and print ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
December 2008: Project Canvas announced as a partnership between the BBC, BT and ITV. September ...
Russell Davies: The stack mentality makes marketers' lives more difficult
26 Apr 2012 | by Russell Davies
When I was a young TV buyer, there were a bunch of regional ITV companies that all had local
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
