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ITV 'Text Santa' by ITV Creative

23 Nov 2011

An animated promo campaign for ITV's new charity initiative kicks off this weekend....The aim is to raise awareness and money for those most vulnerable during the festive period. ITV Creative worked alongside Lambie-Nairn and Aardman Animations on the campaign. The first phase ... . The animated characters will also take over ITV idents from 10 December. Lambie-Nairn developed the brand ...

ITV 'silent retreat' by ITV Creative

17 Aug 2011

ITV is promoting the return of Jonathan Ross in a new chat show to air on ITV1 on 3 September.

ITV's new schedule impresses agencies

26 Mar 2008 | by Staff

Agencies are welcoming ITV's factual-led spring/summer schedule, which aims to boost ABC1 audiences....of Edinburgh. ITV1 will also feature the factual series Martin Clunes: One Man And His Dogs, and a three-part documentary, Griff Rhys Jones: Greatest Cities of the World. ITV1 secured 27.4% of all ABC1 adult commercial ... it was a worthwhile thing for ITV to invest in factual programming. (ITV) used to do wildlife ...

ITV confirms Rupert Howell appointment

26 Sep 2007 | by Jeremy Lee

LONDON - ITV has named Rupert Howell as managing director of its sales and marketing function...Advertising veteran Howell, 50, will take the job title managing director, ITV Brand ... fascinated by the media world in general and ITV in particular. Last September Marketing revealed that Howell was interested in taking the ITV chief executive role vacated by Charles Allen ...

Harveys heralds iTV SMS activity

22 Apr 2008 | by Ed Kemp

of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more...The furniture retailer, which sponsors Coronation Street on ITV1, offered discounts to visitors to its area of the soap s iTV service. The initiative, created by Eagle Eye Solutions, invited viewers to text to receive an eight-digit shortcode that entitled them to discounts in selected Harveys stores ...

ITV 'Rugby World Cup' by BBH

20 Sep 2011

ITV has launched a tactical press and poster campaign to promote its coverage of the Rugby World...The campaign features the ITV pundits Lawrence Dallaglio, Sean Fitzpatrick, Michael Lynagh and Francois Pienaar. After each high-profile game, the experts describe what they believe was the defining moment of the match. BBH then sources an image to depict the moment, and turns the pundits commentary ...

ITV prepares to restructure its commercial operation

16 Sep 2008 | by Emma Barnett

LONDON - ITV plans to significantly reshape its commercial operation, led by the creation of agency...ITV said the changes are the culmination of managing director, ITV Brand and Commercial, Rupert ... , interactive and online sales. There will be no changes to ITV's sales systems as a result of the restructure ... , trading director. The future of these three executives, in addition to the rest of ITV's commercial team ...

PHD poaches ITV1 marketing chief

01 Apr 2008 | by Andrew McCormick

LONDON - PHD has poached ITV1 marketing controller Euan Hudghton as head of new business...Phillips, new business and marketing director at Omnicom Media Group UK. Hudghton spent 12 years at ITV, most recently as marketing controller of ITV1. His previous roles at the broadcaster include marketing controller of ITV Sport and marketing manager across ITV1 and ITV2. Hudghton s duties will include those ...

Vodafone and Sony back ITV broadband launch

27 Feb 2007 | by Ian Quinn

LONDON - OMD clients Vodafone and Sony have been confirmed as launch advertisers on ITV's new...from across OMD, Manning Gottlieb OMD and PHD will advertise around ITV s launch. The deal also ... backers for ITV include PlayStation and Virgin Media, which could itself end up hosting ITV broadband content. Other agency clients include Apple and ITV-owned website Friends Reunited. Likely PHD clients ...

ITV launches ad to support Primeval series

29 Jan 2007 | by Noel Bussey

IITV Creative, the in-house production arm of ITV, has created a 60’ spot that sets the scene...executions created by M C Saatchi, Primeval airs on ITV1 in February. It marks the channels ambitions for a Saturday-night drama that David Pemsel, the group marketing director at ITV, says will appeal to families ...

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