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Online TV can learn from gaming content model

on the back of their stars. This is a very potent position for integrated companies like ITV. It is why ...

Barclaycard's no to ITV

Barclaycard has turned down the rights to ITV's Premiership coverage leaving the way open...Barlaycard: turned down ITV Barclaycard has turned down the rights to ITV's Premiership coverage leaving the way open for another brand to fill the breach. ITV is in talks ... title sponsorship deal with the Premier League at the beginning of this month. The ITV sponsorship ...

Strategy verdict - ITV Play

Broadcaster: ITV...Medium: Launch of ITV Play 3 OUT OF 5 ITV Play is ITV's first non-advertiser-funded channel ... products. ITV claims the format will "drive this market to a new level in terms of quality and viewer ... success on ITV1, and a Friends Reunited quiz. The Rovers Return Pub Quiz and a Bullseye game are due ...

Strategy Verdict - ITV

Broadcaster: ITV...Strategy: Plan for web content 3 out of 5 The first challenge for ITV in its goal to migrate ... , but not totally original plan is good to hear. ITV still has a huge viewer base and if it can create deeper ... and how to harness it is a challenge for all of us. One of the ITV solutions is to invite people to upload ...

Media on Trial - 3 and ITV

Broadcaster: ITV...Platform: 3 mobile network Channels: ITV1 and ITV Play simulcast My first reaction to the news that 3 and ITV are launching live TV on mobile was, to quote Spike Milligan when he was given a lifetime ... has been made for mobile phone content, and 3's 3.7 million customers can now watch ITV1 and ITV Play ...

Sky poaches ITV director

Sky poaches ITV director...BSkyB has poached ITV’s director of planning and strategy David Bergg, to become general manger for Sky One. Bergg will replace James Baker, who moved over to head up Sky’s production business. He ... Channel 4. Julie Lamaison, director of broadcasting at ITV2, will replace Bergg at ITV, reporting ...

ITV drama victory

ITV drama victory...Corrie helps batter BBC ITV has trumped the BBC with viewers for its televised ... January and June, seven of the ten most watched television dramas were produced and shown on ITV1. ITV classics Coronation Street, Heartbeat and A Touch of Frost proved some of the most popular dramas ...

ITV winnings ratings battle

ITV winnings ratings battle...ITV has started the year with a ratings boost compared to the poor autumn season, helped by hits ... -to-date ITV's share of all-time audience is 25.3%, a marginal lead over BBC1, which has so far grabbed a 25.2% share. Compared with the autumn of 2001 ITV1 has improved its all-time performance by 0.2%, while ...

Granada wins ITV battle

Granada wins ITV battle...Granada Media has secured its future as the dominant ITV company by acquiring United News Meridian, Anglia, Yorkshire, Tyne Tees and Granada, compared to Carlton's London weekday, Central, Westcountry and possibly HTV franchises. ...

Media on trial - ITV

Media owner: ITV...Media launch: ITV.com You need only have seen the number of YouTube plays that Paul Potts ... service from ITV.com could hold. It is the best example of the internet driving TV viewing figures I've seen. With this relaunch, ITV has the potential to bring new users to the internet and new web users ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.