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Granada and Carlton's long-awaited proposal to create a single ITV has been met with a mixed...said. The IPA has also expressed concern that a consolidated ITV could use its size to push prices up ... it was transparent and could not be manipulated. ITV confirmed in a statement on Wednesday that Granada's Charles ... operation. ITV has also finally announced a replacement for its outgoing director of channels, David ...
LONDON - ITV has waded into the alcohol ads row by circulating a document to the government...of tighter restrictions. However, a report seen by Marketing and sent by ITV to ministerial special advisers rubbishes these claims. ITV s document describes the alcohol concern report as methodologically ... . In an exclusive interview with Marketing in September, ITV executive chairman Michael Grade said that the industry ...
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...stunt spots on ITV1 and a community venture asking people to pick up their paintbrushes'. The ITV ... . A dedicated Video on Demand channel on ITV.com and Friends Reunited will go live this week. Branding will appear on the ITV Player and a dedicated video channel on ITV's 24/7 interactive service. As part ...
of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more...The furniture retailer, which sponsors Coronation Street on ITV1, offered discounts to visitors to its area of the soap s iTV service. The initiative, created by Eagle Eye Solutions, invited viewers to text to receive an eight-digit shortcode that entitled them to discounts in selected Harveys stores ...
ITV has announced that Radox Herbal Bath will sponsor The Royal this autumn on ITV1. The deal
declining revenues at ITV1 and the knock-on effect on programme budgets....spend could lead to a further downturn in audience figures for ITV1. Of ITV's total ad revenue ... . To combat this, Charles Allen, ITV chief executive, has been visiting key advertising agencies in an attempt ... negotiated high spend discount. It was accepted by ITV as a condition of the merger of Carlton ...
that ITV chief executive Richard Eyre back their calls for extra ad time on commercial TV....that ITV chief executive Richard Eyre back their calls for extra ad time on commercial TV. In reply, Eyre asked advertisers to be patient and support him in his attempts to calm the rate of ITV ... s biggest advertisers, including Procter We re disappointed again that ITV has said no to raising ...
LONDON - The Independent Television Commission is to probe Unilever's £320m deal with ITV to see...Tips and Dove, into a four-year agreement with ITV. In return, Unilever is expected to gain discounts ... and ban deals requiring advertisers to commit a share of revenue to ITV. All three parties, Granada ... independent terms of business with Unilever, that have no impact on any money spent with Carlton." An ITV ...
It has emerged that L'Oreal has failed to agree terms with ITV2, ITV3 and ITV4 for its fragrance...ZenithOptimedia, which negotiates TV airtime for L'Oreal, and ITV Sales have reached an impasse, although L'Oreal advertising is still on air across ITV Digital. ITV1 is said to be unaffected by the dispute. A spokesman for ZenithOptimedia said: "We are still in negotiations with ITV and have not concluded any deals. We are negotiating ...
LONDON - It has emerged that L'Oreal has failed to agree terms with ITV2, ITV3 and ITV4 for its...ZenithOptimedia, which negotiates TV airtime for L'Oreal, and ITV Sales have reached an impasse, although L'Oreal advertising is still on air across ITV Digital. ITV1 is said to be unaffected by the dispute. A spokesman for ZenithOptimedia said: "We are still in negotiations with ITV and have not concluded any deals ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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