MEDIA BRIEFS: Schofield joins Boots/Granada offshoot
05 Jan 2001
editor of the ITV consumer programme We Can Work it Out....editor of the ITV consumer programme We Can Work it Out. ...
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Cake is picked to run consumer PR brief at ITV Digital
21 Jun 2001
LONDON - ITV Digital has hired Cake to handle the launch and ongoing consumer PR work for new pay...subscribers through what is currently the ON digital network, to be rebranded as ITV Digital next month ... , reporting to ITV Sport head of marketing Alison Victory, sports marketing manager Ian Smith, and senior ... of ITV's sports broadcasting, particularly with the football coverage.' Cake will work alongside ad ...
Consumer PR: What's the big idea?
13 May 2005
of creativity in consumer PR. ITV's Lorraine Kelly Live might not spring to mind as the most thought
Littlewoods Game On set to launch a PR offensive
11 Apr 2003 | by Mark Johnson
partnership with ITV to provide interactive gaming and betting services linked to specific ITV programming. PR is expected to raise awareness of gaming opportunities in conjunction with ITV. ...
Asda claims top spot in the battle of the stores
02 Sep 2005 | by Alex Black
3 Helios Airways -32.7 5 1,436 ITV ...
Sainsbury's reputation soars after sales growth
01 Apr 2005 | by Dan Bloch
The troubled supermarket also gained a fillip from news that it was outperforming rival Morrisons, and that it had replaced HSBC as sponsor of ITV's Drama Premiere series in a 12-month deal reportedly worth £5m, elevating it from fourth position last week (PRWeek, 25 March). Tesco was knocked ...
CAMPAIGNS: 'Tear-free' is selling point for vegetable - Consumer PR
19 Sep 2003 | by Simon Ellery
, including features in The Sun, the Daily Mail, The Times, and The Telegraph. Both the BBC and ITV ran ...
PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year
31 Oct 2003
-channel TV beat both the BBC and ITV for the first time. Digital dish customers increased by nearly a million ...
CAMPAIGNS: Kids PR - Norton spins Tracy Island into success
19 Jan 2001 | by NICK PURDOM
the making of Tracy Island in three programmes in one week, there were also Thunderbirds features on ITV ...
Al Fayed sets PR people an example of how not to do it
12 Jun 1998 | by BERNARD INGHAM
an Arab . ITV, to its eternal disgrace, fell for it last week and who turned up in Central TV s studios ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
