npower seeks agencies to help build up its brand
01 Dec 2000 | by JENNIFER WHITEHEAD
, advising on further sponsorship opportunities. The energy firm also sponsors ITV's police drama ...
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NEWS: Shandwick hired to counter Shell’s image problem
31 May 1996 | by STEVE BEVAN
of Shandwick s role was damage limitation over the latest allegations made this month by ITV s World ...
Lexis beats three to PowerGen work
04 Jun 1999 | by SOPHIE BARKER
. Shandwick Welbeck already works for PowerGen on a project to promote the company s sponsorship of ITV ...
PRWEEK AWARDS 2003: Specialist & Technique - Promotional Activity
31 Oct 2003
, ITV and BBC News, and print interest from all the major Scottish titles, plus many of the UK nationals ...
CAMPAIGNS: Consumer PR - Yorks Water bids to brand its tap water
16 Aug 2002 | by MARY COWLETT
-in with Yorkshire TV to create 'Tap Idols' (Diary, 9 August), a watered-down version of ITV1's Pop Idol show ...
CAMPAIGNS: Consumer Relationships - Lexis makes Powergen as snug as a bug
29 Jun 2001 | by MARY COWLETT
media, including mentions on the BBC's Question Time, ITV Lunchtime News and Channel 5 News ...
FOCUS: SPONSORSHIP; Sponsors enjoy a sporting chance
09 Feb 1996 | by JEREMY SLATER
of sponsorship at Carlton UK. ITV takes 50 per cent of the market and we expect sport to help grow that ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
